For not using a proper plugins or a page builders has deprived many SEO experts most convenient and advanced design technology today. Many SEO professionals are not aware of the secret behind advanced technological designs in creating landing and site pages which lies on the use of page builders. These page builders allow users to create highly professional looking landing pages and site pages, without any coding, and can potentially cut down high costs and hours of labor from the SEO professional’s monthly workload.
Surely, I can’t deny that there is some justification for the avoidance by SEO professional for page builders like DIVI or Elementor among other because. Until now, WordPress did not offer a page builder plugin that was SEO friendly enough and that can work as a standalone to use in all designs.
But now no excuse that there isn’t since one has been created that, among other advantages, is the most SEO friendly page builder ever seen to be used in creating WordPress sites.
Elementor page builder was built with the strictest code standards and delivers the best performance when creating page designs whether it is a landing page or site pages.This is a unique page builder or plugin to oppose due to obsession for optimization as many SEO experts says.
Why Most SEO Experts Dislike Page Builders
Most Experts dislike or oppose page builders like Elementor or DIVI because of the following reasons;
- Too Many DIVs on Sites
What most page builders have in common is that they allow the user the freedom to visually design a page, while the code for the page is created automatically by wrapping content with DIVs. This is of course simplifying the process, but in any case, you end up with a page containing a lot of DIVs. This, in the eyes of the SEO expert, is not optimized code, as the code can be shorter. But anyway in my view, these DIVs can be constructed with the best coding practices, and do not harm the SEO of a page in any way.
- Poorly written Codes
The other reason for the page builder opposition is, most page builders were in fact poorly written, and added heaps of unnecessary code to the page. The poorly written codes from page builders can be seen with the solution some page builders have to allow for full-width pages, in themes that don’t have this option. This solution is simply to take over the entire page using JavaScript and then force it to be full width. This is true for page builders that rely on shortcodes.These two reasons makes many to dislike or oppose the use of page builders in website designs.
In the page builder, Elementor, The coders have made sure that no such code shortcut is made. Elementor does not use short codes, and no JavaScript is forced to artificially allow full screen. These are just two examples, but sticking to the right code standards have been a guideline of Elementor throughout the development process, looking at the right solution that would not compromise the code quality. Elementor actually as an excellent page builder has the fastest drag and drop and generates fairly optimized code.
Reasons why Web Designers Should Use Page Builders
(DIVI & Elementor)
As a SEO expert, incorporating page builders into your work, could vastly improve your performance, saves you cost and time as well as your client or user experience is enhanced.
- No Reliance on Developers and Designers –The use of page builders enables one to implement suggestion on the system or site without frustrations because one don’t have to wait for the developers or the designers to implement any suggestions. This saves one time and builds trust to clients when system improvements need to be made. Page builders allow one to make any change thyself, and not have to deal with coding. This cuts the middleman, and so the SEO professional can focus on his job and not deal with learning coding or other development skills.
- Creation of appealing and Engaging Pages Nowadays, with SEO dependent era, to stay ahead in the Google search results, as well as to keep visitors engaged on your site, you have to make it visually appealing. You have to incorporate images, videos, and other visual content, as well as align the page in a creative layout. There is no better way to do this than to use a frontend drag and drop page builder like Elementor or DIVI.
- Making Dynamic landing pages and sites With a ton of elements which enables the creation of Contact forms, animated elements, carousels, page builders are the ways to go. The more the visitor is engaged and interactive on your page, the more likely he is to stay longer, complete a conversion, and have a positive experience on your site. Using drag and drop widgets available on page builders make this job easy.
- Optimizations for Conversions With page conversion optimization, sometimes what makes a page convert better could be as simple as a button color change. With page builders, you can make such changes at a click of a button, without getting into the code.
- Customer control & Experience A lot of times; SEO professionals are also in charge of being webmasters for their clients and manage their websites. Page builders are intuitive enough so even the most non-technical site owners can learn how to use them. Instead of needing SEO expert to make a very minor change or correction in a certain page, they just do the change on their own. It’s important to offer them this skill, even if it’s just for emergencies. This saves time for a SEO expert to concentrate on other workloads.
- Variety of theme use Fashion and trends always keep changing. Just think of how websites looked like ten years ago. Page builders lower the reliance on the theme and make sure the content stays beautiful, without the need for further customization and styling, even if you switch to a new theme altogether.
- Easier Management of your Site With page builders, the job of changing and updating the various site pages becomes much easier, without having to code. This saves a lot of time and cost for instance of having to hire a designer for minor changes.
- Creation of Many Landing Pages and site pages Today we need to create a lot more pages on our website than before. New services and products, new landing pages for a campaign on a different ad platform. Because the competition online has risen so much, so has our need to create new dynamic and designed pages.This is a vital service that is required from the SEO expert and can only be improved through the use of page builders for faster work time.
- Compatibility with SEO Plugins: RankMath SEO plugin is my favorite for analysing what changes are needed for the page content works with full compatibility with both DIVI and Elementor, page builders. Besides, you can also consider Yoast SEO which also offers powerful features.
Remarks
For best SEO results one need to adapt to site optimization process accordingly. I believe that today these professionals need to start using page builders (preferably Elementor or DIVI ) so that they can stay ahead of the game and streamline their efforts in terms of Website designs.
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